Pothi.org

Pothi.org is a platform with the vision to encourage and promulgate Hindi and Urdu literature, especially Poetry among the people. The foundation exists to discover and celebrate the best poetry and its presence in culture. 

Challenge

To achieve a good user base within a month of the project launch

Solution

An online literature library targetting Hindi, Urdu readers around the globe is achieved by developing a multilingual website having a good amount of content for the readers and targeting a specific locale through google search, social media. Full comprehensive indexing of URLs, search terms, keywords helped the website grow at a very good pace.

Results

We’ve achieved a Click Through Rate (CTR) of 1.9% on search engines, which generated a number of new visitors. In the campaign’s inaugural month of activity, the average position on Google search was around 4 surpassing the client’s target. Within 1-2 months pothi.org has received around 7.5K+ total impressions per week.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”